Featured in the Shinano Mainichi Shimbun, the most widely read newspaper in Nagano City!

The other day, on May 20th (2022), the Shinano Mainichi Shimbun featured this story in a big way, so I'm reporting it to you a little late 🙇

We were introduced through various connections and were featured in the newspaper!
I am truly grateful and overwhelmed, and once again feel the support I have received from so many people up until now. Thank you very much.

While I have started using deerskin from Nagano City and am trying various new things, more and more people around the country are doing similar activities.

Why can't we get rid of them?

We use the skins of deer that have been culled, but you might be wondering why they need to be culled in the first place, but as I wrote before, as many as 600,000 deer are culled each year, causing damage to crops worth 16 billion yen.

Deer can stand immediately after birth, and females can give birth from one year old. If the environment is good, they will continue to give birth every year, so the population continues to increase.

They also have an astonishingly high chance of becoming pregnant. They reach breeding age at one year old, with over 70% of them becoming pregnant. From two years old onwards, the chance of becoming pregnant is 80% to 100%, and the pregnancy rate does not decrease even after the age of ten!

The deer capture rate is increasing year by year thanks to the cooperation of local governments and hunters, but one of the reasons why the population has not decreased is said to be the "high reproduction rate."

Another major reason for their extermination is that deer like to eat tree bark, and also eat crops and new shoots, and these combined factors are causing rapid encroachment of forests.

If the leather is eaten, as in the photo, the tree will not get enough nutrients to its roots and will eventually die.
The CO2 absorption source through photosynthesis by forests is also important in carbon neutral measures against global warming.

We still have a lot to learn, but we believe that even just being featured in the media will spark something in someone and change their environmental awareness.

Of course it's cool and well made!
We have no intention of changing that, but we would like to continue to explore what we can do and continue to evolve.